Pendo Raises $20m in Series B Financing

Pendo, a Raleigh, N.C.-based data-driven platform for companies to improve the way they deliver software product experiences, raised $20m in Series B financing. The round was led by Spark Capital with participation from existing investors Battery Ventures, Contour Venture Partners, Core Capital Partners, IDEA Fund Partners and Salesforce Ventures. In conjunction with the financing, Spark Capital General Partner Megan Quinn will join Pendo’s board of directors.


Pendo extends your product to capture all user behavior, gather feedback, and provide contextual help. Without any instrumentation or API calls, Pendo captures EVERYTHING a user does in your app. Visually tag features and Pendo will instantly analyze events back to the moment of installation.


Put user insights to work with highly individualized help. Educate users, drive preferred behavior and improve the user experience with in-application messages. Build meaningful cohorts based on user demographics, in-app behavior, and survey responses. Import user data from Salesforce or other systems to study behavior across roles, pricing tiers, or any other dimension.

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